
You're missing the mark if you're missing Chicago.
Have a brand to build? A product to move? A service to sell? Whatever your advertising objective, you can't afford to miss Chicago. With the business and consumer buying power of the nation's 3rd largest market, Chicago is a dynamic region for marketing opportunity.
Let the numbers tell their story.
If Chicago were a nation, it would have the world's 19th largest economy with
more than $392 billion of gross metropolitan product.
72 of the Fortune 100 have a presence here with Chicago ranking 4th among all cities for the number of Fortune 500 headquarters.
Chicago lays claim to having the largest convention center in North America - McCormick Place. Every year, over 35,000 conventions, trade shows and meetings draw an estimated 6.9 million attendees.
Chicago's central location makes it a desirable business destination. More than 13 million business travelers visit Chicago annually. And they're not alone. Over 17 million domestic travelers also make our city their destination of choice for vacations. It's no wonder that Chicago's O'Hare airport is the second largest airport in the world in air passenger volume. Travelers to Chicago contribute $9.3 billion to the area's thriving economy.
Chicago
is also a leading labor market for a variety of occupations.
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A city of opportunity.
Chicago is a vibrant, progressive city with a diverse, powerhouse economy, and a dynamic international business community.
But what does that mean to you?
$132.2 billion in annual retail sales in key categories like:
|
Motor Vehicles |
$24.7 billion |
|
Groceries |
$15.6 billion |
|
Restaurants |
$15.0 billion |
|
Building Materials |
$9.4 billion |
|
Drug Stores |
$9.2 billion |
|
Apparel |
$8.7 billion |
|
Furniture/Furnishings |
$3.5 billion |
|
Audio/Video |
$3.0 billion |
|
Sporting Goods |
$2.8 billion |
A median household income of $57,859, which places us 21% above the national average.
The Chicago Tribune
No media plan is complete without Chicago. And no medium targets the nation's third largest economy as effectively as the Midwest's largest newspaper - The Chicago Tribune.
Sources: Fortune; Claritas, Inc. ©2006; Demographics USA, 2005; U.S. Conference of Mayors; International Airports Council
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