Average Issue
| |
Daily
Tribune
(1,753,703) |
Daily
Sun-Times
(1,464,002) |
Sunday
Tribune
(2,685,950) |
Sunday
Sun-Times
(1,601,777) |
| Total Adults |
25% |
21% |
38% |
23% |
| Male |
26 |
24 |
38 |
24 |
| Female |
23 |
17 |
38 |
22 |
| Age 18-34 |
19 |
18 |
31 |
22 |
| Age 35-54 |
24 |
22 |
40 |
21 |
| Age 55+ |
33 |
22 |
44 |
25 |
| College Grad+ |
36 |
17 |
52 |
14 |
| Household Income $50,000+ |
29 |
21 |
45 |
21 |
| Household Income $75,000+ |
33 |
21 |
50 |
20 |
| Own Home |
28 |
20 |
42 |
20 |
| Children in Household |
22 |
21 |
35 |
23 |
“ Average Issue” means:
- Daily: Read yesterday
- Sunday: Read last Sunday |
| |
| Cume |
| |
Daily
Tribune
(2,794,030) |
Daily
Sun-Times
(2,382,988) |
Sunday
Tribune
(3,242,767) |
Sunday
Sun-Times
(1,990,974) |
| Total Adults |
39% |
34% |
46% |
28% |
| Male |
42 |
38 |
45 |
29 |
| Female |
37 |
30 |
47 |
27 |
| Age 18-34 |
39 |
34 |
40 |
30 |
| Age 35-54 |
38 |
35 |
48 |
27 |
| Age 55+ |
43 |
31 |
50 |
28 |
| College Grad+ |
54 |
27 |
62 |
19 |
| Household Income $50,000+ |
46 |
32 |
53 |
26 |
| Household Income $75,000+ |
51 |
31 |
58 |
24 |
| Own Home |
41 |
31 |
50 |
24 |
| Children in Household |
38 |
35 |
42 |
28 |
"Cume" (Cumulative) means:
- Daily: Read at least 1 of the past 5 daily issues
- Sunday: Read at least 1 of the past 4 Sunday issues |
| Reader Profile |
| |
Daily
Tribune
(1,753,703) |
Daily
Sun-Times
(1,464,002) |
Sunday
Tribune
(2,685,950) |
Sunday
Sun-Times
(1,601,777) |
| Male |
52% |
57% |
48% |
51% |
| Female |
48 |
43 |
52 |
49 |
| Age 18-34 |
25 |
28 |
26 |
32 |
| Age 35-54 |
39 |
44 |
42 |
38 |
| Age 55+ |
36 |
29 |
32 |
30 |
| College Grad+ |
41 |
23 |
38 |
17 |
| Household Income $50,000+ |
71 |
61 |
71 |
57 |
| Household Income $75,000+ |
49 |
37 |
48 |
33 |
| Own Home |
73 |
63 |
71 |
56 |
| Children in Household |
39 |
45 |
41 |
45 |
| Source: Gallup Poll of Media Usage & Consumer Behavior – Chicago © 2005 |
| |
|
| Ranking |
Daily Newspapers |
Total Daily Circulation |
| 1. |
USA Today |
2,269,509 |
| 2. |
Wall Street Journal |
2,043,235* |
| 3. |
New York Times |
1,086,798 |
| 4. |
Los Angeles Times |
775,766 |
| 5. |
New York Post |
704,011 |
| 6. |
New York Daily News |
693,382 |
| 7. |
Washington Post |
656,297 |
| 8. |
CHICAGO TRIBUNE |
576,132 |
| 9. |
Houston Chronicle |
508,097 |
| 10. |
Newsday |
410,579 |
*Includes 334,773 attributed to WSJ online edition
NOTE: Dallas Morning and Chicago Sun-Times numbers withheld pending the completion of 6-month audit
Source: Audit Bureau of Circulations FAS-FAX, Sept. 2006, Average Net Paid Circulation |
|
| Ranking |
Sunday Newspapers |
Total Sunday Circulation |
| 1. |
New York Times |
1,623,697 |
| 2. |
Los Angeles Times |
1,172,005 |
| 3. |
CHICAGO TRIBUNE |
937,907 |
| 4. |
Washington Post |
930,619 |
| 5. |
New York Daily News |
780,196 |
| 6. |
Denver Post/Rocky Mountain News |
694,053 |
| 7. |
Houston Chronicle |
692,586 |
| 8. |
Philadelphia Inquirer |
682,214 |
| 9. |
Detroit News/Free Press |
657,732 |
| 10. |
Minneapolis Star Tribune |
596,333 |
NOTE: Dallas Morning and Chicago Sun-Times numbers withheld pending the completion of 6-month audit
Source: Audit Bureau of Circulations FAS-FAX, Sept. 2006, Average Net Paid Circulation |
|
| |
Total Daily/Weekly Circulation |
| CHICAGO TRIBUNE |
576,132 |
| Pioneer Press (Weekly) |
168,802 |
| Daily Herald |
151,200 |
| Times (IN) |
81,206 |
| Post-Tribune (IN) |
64,731 |
| Joliet Herald-News |
41,106 |
| Northwest Herald |
37,810 |
| Aurora Beacon-News |
25,639 |
| Waukegan News-Sun |
19,676 |
| Naperville Sun |
17,134 |
| Hinsdale Doings (Weekly) |
16,693 |
| Elgin Courier-News |
12,631 |
| Kane County Chronicle |
12,348 |
Numbers reflect Mon-Fri except Kane County Chronicle (Mon-Sat)
NOTE: Chicago Sun-Times, Daily Southtown and Star numbers withheld pending the completion of 6-month audit
Source: Audit Bureau of Circulations FAS-FAX, Sept. 2006, Average Net Paid Circulation |
|
| |
Total Sunday Circulation |
| CHICAGO TRIBUNE |
937,907 |
| Daily Herald |
151,767 |
| Times (IN) |
90,025 |
|
Post-Tribune (IN) |
67,947 |
| Joliet Herald-News |
44,636 |
| Northwest Herald |
40,122 |
| Aurora Beacon-News |
27,809 |
| Waukegan News-Sun (Wknd.) |
21,800 |
| Naperville Sun |
15,968 |
| Elgin Courier-News |
13,028 |
| Kane County Chronicle |
12,759 |
NOTE: Chicago Sun-Times, Daily Southtown and Star numbers withheld pending the completion of 6-month audit
Source: Audit Bureau of Circulations FAS-FAX, Sept. 2006, Average Net Paid Circulation |
|
|
Zone |
Daily |
Saturday |
Sunday |
|
4 Zones
(Saturday: 12 County; Sun: 24 County)
Sat: New Homes
Sun: Real Estate |
North/Northwest |
|
161,585 |
300,310 |
| West |
|
134,281 |
267,129 |
| South/Southwest |
|
78,810 |
184,283 |
| City |
|
136,123 |
251,184 |
| |
12 Zones
(Daily/Sat: 12 County; Sun: 24 County)
Mon-Sat: Auto Mart
Sun: Transportation |
North/Northwest |
204,919 |
161,585 |
300,310 |
| West Cook/DuPage |
172,053 |
134,281 |
256,651 |
| South/Southwest/City South |
149,665 |
106,815 |
260,529 |
| City North |
143,611 |
108,118 |
185,439 |
| City No./Near West |
234,678 |
178,327 |
315,729 |
| City No./North |
248,753 |
194,537 |
323,938 |
| City No./NW |
243,388 |
183,284 |
347,230 |
| Far West/NW |
180,763 |
139,238 |
288,152 |
| Far West/S/SW |
172,037 |
133,133 |
292,743 |
| Near West/North |
196,209 |
156,628 |
268,809 |
| Near West/NW |
190,844 |
145,375 |
292,101 |
| Near West/S/SW |
182,118 |
139,270 |
296,692 |
|
6 Zones
(Daily: 12 County)
Friday: Your Place |
North |
105,142 |
|
|
| Northwest |
99,777 |
|
|
| West |
80,986 |
|
|
| Near West |
91,067 |
|
|
| South/Southwest |
103,626 |
|
|
| City |
189,650 |
|
|
| |
8 Zones
(Daily: 12 County; Sun: 24 County) Wed-Friday: Metro
Wed: Good Eating, Tempo
Thurs: Tempo, At Play
Fri: On the Town
Sunday: Home & Garden, Q |
North |
40,383 |
|
61,414 |
| North Shore |
64,759 |
|
77,095 |
| Northwest |
35,726 |
|
62,984 |
| Near Northwest |
64,051 |
|
98,817 |
| West |
80,986 |
|
126,351 |
| Near West |
91,067 |
|
130,300 |
| South/Southwest |
103,626 |
|
194,761 |
| Chicago |
189,650 |
|
251,184 |
| Source: Audit Bureau of Circulations, Annual Audit, March 2005 |
|
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