With the Chicago Tribune, marketing opportunities don't stop at the newspaper. We offer a wide variety of products publications and services that help you reach the audience you're after.
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Extend Chicago Tribune reach with Local Values
What is Local Values? An extension of the Chicago Tribune that features
display ads on the wrap and inserts inside. This allows for all types of
advertisers and all types of readers to use this cost-effective in-home
product for greater reach.
Used in conjunction with the Chicago Tribune, Local Values offers 100%
coverage of single-family households and strategic distribution to multi-family
buildings. Maximize your household penetration - Local Values adds 2.2
million households (MidWeek) and 1.9 million households (Weekend) to the
Chicago Tribune's reach.
Local Values is the dominant saturation vehicle in this market, with an
advertising base which includes major grocery stores, retailers and service
companies. With ZIP code and sub - ZIP code distribution for inserts, Local
Values offers great flexibility to target your ad to the areas you need
to reach.
MidWeek and Weekend distribution is available every Week - Local Values
is the only twice-a-Week saturation program in the Chicagoland market,
giving you the flexibility to choose the best day to insert for your business. |

Streamlining the insert process
Trib Prints provide advertisers a turnkey entry point into the Chicago
Tribune preprint program. This is the easiest, most cost - effective way
to develop an insert. The Chicago Tribune does the creative (if needed),
printing and inserting of your Trib Print - all with one order and one
bill.
Trib Prints offer a variety of insert sizes, formats and color options
that allow advertisers to choose the most effective format to communicate
their advertising message. Short deadlines give advertisers flexibility
to determine final offers, prices and copy changes.
Available Wednesday, Thursday, Friday and Sunday every Week.
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Comic Spadeas and Gatefolds
Spadeas and Gatefolds are available on the front of the Sunday Comics.
Providing an eye - catching way to promote your offer or brand to a broad
audience, these advertising options are a strong way to achieve a return
on your advertising investment.
Available for distribution by ZIP code.
Chicago Tribune Magazine
Blow - in/Bind - in/Glue - on Cards
Blow - in, bind - in and glue - on cards are an easy way to deliver
an offer or message within the pages of Chicago Tribune Magazine. This
format plays the perfect home to coupons, subscriptions and other direct
response advertising.
TV Week Glossy Outserts
Appearing as a wrap on the outside of TVWeek, Outserts are a colorful
and impactful way to have your message at the fingertips of a wide audience.
Plus, given TV Week's long shelf life, Glossy Outserts give your message
some staying power.
Polybags/Priority Bags and Trib Bags
What's the best way to have your advertising message appear as a billboard
on newspaper subscribers' doorstep? Advertisers who utilize these advertising
opportunities ensure their message stands out because they are the first
thing the home delivery customer sees every morning.
Polybags may be provided with product samples that enable advertisers to
directly deliver their samples for trial usage and/or couponing. They're
also very effective in drawing attention to a special promotion or event.
For even easier execution, the Chicago Tribune can design, print and deliver
your polybag advertising via our turnkey Trib Bag program.
Toppers
For special impact, put your preprint next to the newspaper inside of the
polybag which covers the home delivered Chicago Tribune. Toppers are available
Monday - Saturday (except Thanksgiving Thursday), subject to schedule availability,
and may be targeted to ZIP codes.
Only one topper can be included with an individual newspaper - contact
your sales representative to reserve. |

Chicago Tribune Interactive plays host to a wide
variety of on-line products that cover everything from cars to homes, sports
to late-breaking news.
Chicagotribune.com -
Chicagoland's award-winning news and information site featuring both content
from the newspaper and original reporting.
Metromix.com -
Chicago's preeminent entertainment site talking to the going out and about
crowd.
ChicagoSports.com -
If it's happening in sports around Chicagoland, you can read about it instantly
on this sports-focused site.
Chicagotribune.com/homes -
In Chicagoland, nothing moves faster that real estate. And this site helps
both buyers and sellers keep up.
Cars.com - Your
virtual road map to what you should be driving can be found here. Along
with reviews, editorial and helpful hints.
Apartments.com -
Looking to find a new place to hang your hat, renters know that this is
the first address they need to visit.
National partnerships also exist with cars.com, careerbuilder.com, apartments.com
and newhomenetwork.com |

Tribune Direct Marketing is your complete direct marketing
solution. It offers coordinated services that range from market analysis
to delivery.
For more information, go to tribunedirect.com. |

A buy with Tribune Chicago Cross Media lets you touch the Chicagoland market regardless of how they receive their news and entertainment. The Chicago Tribune, RedEye, WGN-TV, WGN Radio, CLTV, Chicago Tribune Interactive, Chicago Cubs, Tribune Direct, Chicago Magazine and Hoy are all the channels we use to customize your media buy.
For more information, contact Renee Skower at (312) 222-5560 or at rskower@tribune.com. |
Tribune Media Net's presence in the three top markets of Chicago, New York and Los Angeles as well as 26 other prominent cities allows you nationwide coverage via a combination of print, broadcast and the internet.
For more information, contact Dana Hayes at (312) 222-3419 or at dhayes@tribune.com.
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With a paid circulation of more than 184,000, Chicago magazine remains the preeminent monthly city publication in the country. Focusing on the city's movers and shakers, Chicago magazine's powerful narrative lends insight into how the city works. While stories are grounded here in Chicago, the journalistic style can compete anywhere in the country.
Written by the city's best editors, critics, columnists and contributors, Chicago magazine covers the stories, events and goings-on that affect the lives of its readers. And with an average household income of $192,100, our subscribers have the means to experience the best Chicago has to offer. And they look to us to learn where to spend it.
For more information on Chicago magazine, please click here or contact Jen Eveslage at (312) 832-6759 or at jeveslage@chicagomag.com.
Source: Audit Bureau of Circulations, June 2005; 2005 MRI Subscriber Study
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Chicago Tribune News in Education (NIE) provides curriculum programs that integrate the newspaper into the classroom environment and encourage learning. Educators can use the Chicago Tribune to make connections between local, national and international news to enhance their lesson plans.
Advertisers have the opportunity to promote educational programs and literacy by sponsoring newspapers and curriculum. Adopt-a-School programs are also available. Contact NIE today to learn more about sponsorship opportunities.
For more information about NIE, please click here or contact Monica Turner at (630) 368-4289 or at mturner@tribune.com. |
Chicagoland Publishing is a full-service niche publishing subsidiary of the Chicago Tribune. CPC produces and delivers products that fit your specialized marketing needs by creating publications that speak directly to your community, organization or business.
CPC has the resources and capabilities to create advertorial sections and custom publications - taking your project across all stages of sales, writing, design, production and delivery. Distribution is available via ZIP Code as well as through other channels.
For more information about NIE, please contact Jane Jansen at (630) 368-4250 or at jjansen@tribune.com. |
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